The Dos and Don’ts of Creating Eye-catching Emails

Jun 22, 2016

Every company dreams of having free SMTP email services that consistently deliver attention-grabbing emails to their customers. But many spend big bucks to get results only to be disappointed when they review analytics later. The key to getting it right is....

The Easiest Mandrill Alternative Is Easy-SMTP

Mar 4, 2016

Mailchimp has announced that Mandrill will no longer be free. Any existing Mandrill users will now have to get a Mailchimp account AND pay - even with low volumes. Mailchimp's new Mandrill pricing is expensive - in fact there’s an easier, less expensive option - Easy-SMTP....

App Store Optimization: How to Get Your App Discovered

Jan 12, 2016

It seems like every business in the world provides some sort of mobile application these days. From businesses, to entertainment, to social networks, to the weather—everyone has an app. With so much competition...

Thank You for Subscribing: How to Optimize Your Welcome Emails

Apr 6, 2015

Think about the last time you moved into a new house or city. Maybe your new neighbors or the town's "Welcome Wagon" stopped by your front door with some baked goods, a handful of takeout menus from neighborhood joints, and coupons from local businesses. Welcome...

Transactional Email Best Practices for Ecommerce Business

Jan 6, 2015

For eCommerce businesses, email marketing is a crucial way to reach your customers. But if you aren't optimizing every transactional email sent via your SMTP server, you're not taking full advantage of your email marketing capabilities. Every email you...

Conversion Rate Optimization Tips for Your Transactional Emails

Jan 6, 2015

It's news to no one that there's a lot of email floating around in the world. In fact, the average email account receives 47 emails every day. The majority of these are business emails, which to most of us means things like email newsletters, news updates,...